“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.” - Geoffrey Moore
Why Install Google Analytics?
Google analytics is the most important tool your business can put in place. It helps you better understand your audience, your popularity and your market position. It helps you debunk annoying questions around user technology, which marketing channel is working, and which is a waste of money.
Above everything else it helps you stay competitive, relevant and most importantly, useful. However, this is assuming that you want to run a competitive business. If you don’t want to be competitive in your marketplace, then you have no need to read any further.
From a nuts and bolts point of view, we set up your analytics account, install the code and configure the settings so that the data you receive is clean, and accurate.
Analytics accounts that are not configured correctly are like a dishonest departmental manager telling you false information - the data cannot be trusted.
We set up filters to exclude office addresses, and create goals to measure how well you are achieving your key objectives online.
Stage One: Gathering The Data
Once we have set up and configured Google Analytics, we will start to see how many visitors are coming to your site, where they come from, what device they are on, and how many pages they looked at.
This is what we call quantitative information, and tells us the WHAT but not the WHY.
Stage Two: Interpreting The Data
After a minimum of one months analytics data gathering activity, we will begin to see averages, and trends across this information. We may find geographic demand that previously went unnoticed, or device usage that was not common knowledge to your developers. Once we see this information we start to question WHY these insights are apparent.
This is what we call qualitative information.