Traffic Acquisition Strategy & Execution

Are you leveraging the best channels to bring potentials customers to your website? If not, why not?

It seems to be that the number of channels available to attract customers are growing exponentially. From search to social, the avenues simply keep on growing.

 

But what works for your industry? Are you active in these areas? If so, are you visible and relevant?

 

Traffic acquisition is the first stop in the conversion funnel and it is incredibly important you get this side of your marketing correct before you move on to any website adjustments.

 

There are a few main areas that the majority of B2C businesses use:

  • Organic Search (SEO)

  • Paid Search (PPC)

  • Social Media (Facebook/Instagram/Twitter/Pinterest)

  • Email Marketing (EDM)

  • Affiliate Marketing

 

If you are a B2B business you may like to investigate:

  • Paid Search (PPC)

  • Social Media (LinkedIn)

  • Email Marketing (EDM)

  • Affiliate Marketing

  • Listing Sites

 

But regardless of the type of business you are running, it is important that you are running a smart and efficient traffic acquisition strategy, in the right places, and at the right time in order to maximise the number of customers that you can reach and influence each day of each year.