Heatherbank
Glen Innes, Auckland
Six-townhouse development marketed off the plans with a full render and video package
Marketing complete
Skyline Developers
Renders & campaign marketing
Campaign assets that take projects to market before they are built
Full render, brochure and campaign packages delivered per development
Overview
- Location
- Auckland, NZ
- Services
- Property Renders, Brochures, Social Media, Paid Advertising
Strike Digital creates the visual and campaign material Skyline Developers needs to take projects to market. Property renders establish the look and feel of each development before it is built, brochures turn the offer into a clear sales story, and coordinated social content and advertising carry that story into the market.
Approach
The problem, andwhat we did about it
The challenge
- 01
Selling homes that do not physically exist yet, across a rolling programme of sites
- 02
Each development needing its own complete asset set on a short lead time
- 03
Renders, brochures and advertising typically produced by three different suppliers
- 04
Keeping one visual direction from the first render through to the last ad
What we did
- 01
Produced photorealistic exterior and interior renders straight from the architect's plans
- 02
Planned the views and moments that do the most selling work for each site
- 03
Turned each offer into a clear sales story through campaign brochures
- 04
Ran coordinated social content and paid advertising off the same visual direction
- 05
Adapted the imagery across web, advertising, social and print for each release
The developments
Springleigh
Mt Albert, Auckland
Townhouse development launched with eight photorealistic renders and a 4K video showcase
Marketing complete
Buyers cannot walk through a development that has not been built. Renders establish the architecture and atmosphere, brochures make the case, and the advertising puts both in front of the right people, which is what turns plans into enquiries.
More case studies
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