Boat Houses at Hobsonville Marina
Hobsonville Marina | Full service
Over 300 qualified enquiries in the first month
Premium brand, lifestyle storytelling and a connected buyer journey
Overview
- Location
- Hobsonville Marina, Auckland
- Services
- Premium branding, architectural renders, drone photography, lifestyle video, brochure, website, social media, Meta advertising and CRM
Introducing an unfamiliar property product requires more than explaining its features. Buyers need to understand the lifestyle, see its appeal and picture themselves becoming part of it. For Boat Houses at Hobsonville Marina, we created a premium brand and a connected marketing and sales experience, from the first visual impression through to buyer enquiry and follow-up.
Qualified enquiries in the first month
300+
Selected creative
A brand built around life on the water.
From first impression to follow-up.
- 01
Meta campaigns
Facebook and Instagram creative introduce the development to prospective buyers.
- 02
Buyer information
The website, renders and brochure help buyers understand the homes and enquire.
- 03
CRM & sales follow-up
Enquiries are organised in the CRM to support the sales team’s follow-up.
Approach
The problem, andwhat we did about it
The challenge
- 01
The boat houses introduced a new offering within the marina. The launch needed to make that concept understandable while establishing a luxury positioning. Our task was to show prospective buyers the homes, their waterfront setting and the experience of marina living.
What we did
- 01
We developed a brand identity to reflect the premium nature of the offering, establishing a consistent visual direction across the launch. Architectural renders helped buyers visualise the boat houses, while drone photography and lifestyle video montages placed them within the marina’s surroundings.
- 02
The brochure brought the identity, imagery and property information together in a tangible piece buyers could explore and revisit. Across the materials, the brand connected the product with the lifestyle it offered.
- 03
We designed and built a website introducing the concept, showcasing the renders and lifestyle content, and giving prospective buyers a clear pathway to enquire. Social media extended that presentation across the launch.
- 04
We built a CRM system to organise incoming enquiries and support the sales team’s follow-up. The Meta advertising campaign brought the brand, lifestyle imagery and property offering together, generating more than 300 qualified enquiries in its first month of release.
Brand strategy, visual storytelling, digital design and sales infrastructure worked together to introduce a new property concept and generate buyer interest.
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