Hendon Rise
Ōwairaka, Auckland
18 architecturally designed townhouses, 2 & 3 bed, from $869,000
Selling now · 67% sold
Neilston Homes
Website, CRM & advertising
From disorganised CRM to a full sales system generating $10 leads
128 leads in 30 days · $10.12 CPL · Contracts signed in 2 weeks
Overview
- Location
- Auckland, NZ
- Services
- CRM Rebuild, Sales SOPs, Meta Ads
Neilston Homes is a boutique property developer focused on creating high-quality, architecturally designed homes for families and first-home buyers in Auckland. With completed homes ready to go, they needed to shift from inconsistent marketing and sales processes to a streamlined, high-converting system.
$10.12
Cost per Lead
128
Leads (30 days)
95%+
Response Rate
2 weeks
Contracts Signed
Approach
The problem, andwhat we did about it
The challenge
- 01
CRM was disorganised with duplicate entries, no structured pipelines, and zero follow-up visibility
- 02
No clear process for the sales team to manage leads or track conversions
- 03
Marketing was ad hoc, reactive, and generating inconsistent results
- 04
Launching finished homes without a solid system to support sales velocity
What we did
- 01
Rebuilt CRM from scratch inside Zoho One with structured pipelines by development
- 02
Developed clear sales SOPs for lead response, appointment booking, and contract handling
- 03
Implemented automated workflows to assign leads, notify agents, and log activity
- 04
Built full-funnel Meta campaigns targeting first-home buyers with instant form integration
The developments
Albert Collective
Mt Albert, Auckland
8 boutique townhouses, 2 & 3 bed, from $769,000
Under construction · 75% sold
Molley Green Edge
Mt Roskill, Auckland
15 terrace homes, 2 & 3 bed
Completed May 2026
By fixing the foundation — CRM, sales process, and team alignment — then launching targeted Meta campaigns, we turned a disorganised system into a scalable, high-performing lead engine delivering $10 leads and signed contracts within weeks.
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