Roosevelt Rise
Onehunga, Auckland
15 freehold standalone homes and duplexes, 3–4 bed with study, 144–162m²
Stage One presale · Est. completion Nov 2026
Field Homes
Website, CRM & advertising
Building presale momentum across consecutive releases
Stage One presale live · Early-interest pipeline building for Hendon Terrace
Overview
- Location
- Auckland, NZ
- Services
- Lead Generation, Meta & Google Ads
Field Homes is an award-winning Auckland developer creating architecturally designed freehold homes. Strike Digital runs lead generation across its latest developments, Roosevelt Rise in Onehunga and the upcoming Hendon Terrace in Mt Albert, building qualified buyer pipelines from presale onward.
Approach
The problem, andwhat we did about it
The challenge
- 01
Launching Roosevelt Rise at presale, before physical progress could sell the story
- 02
Maintaining pipeline continuity from one development to the next
- 03
A 3–4 bedroom family-buyer audience that researches for months before enquiring
- 04
Pricing not yet public, so campaigns had to generate enquiry without a price hook
What we did
- 01
Full-funnel Meta and Google campaigns for Roosevelt Rise's Stage One presale
- 02
Render-led creative showcasing the architecture, and location content anchored on Onehunga
- 03
Enquiry capture and nurture flows keeping buyers warm through the build (est. completion late 2026)
- 04
Early-interest audiences built for Hendon Terrace ahead of its release
The developments
Hendon Terrace
Mt Albert, Auckland
Field Homes' next release, building consent approved
Coming soon
Presale marketing is about momentum: every early enquiry compounds. With Roosevelt Rise live and audiences already warming for Hendon Terrace, Field Homes carries its buyer pipeline from one release straight into the next.
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