68 Vandeleur Avenue
Birkdale, Auckland
7 fee-simple townhouses, 3 bed, 2 bath, from $819,000
Selling now
Titus Group
Auckland | Sales & advertising
Supporting property sales with more efficient advertising
16% more leads · 21% less spend · 32% lower cost per lead
Overview
- Location
- Auckland, New Zealand
- Services
- Meta advertising, campaign strategy, development-specific messaging, video and static creative, enquiry forms and show-home promotion
Our partnership with Titus Group combines targeted advertising, development-specific messaging and compelling creative to connect prospective buyers with homes across Auckland. With more than NZ$250,000 invested in advertising across the partnership, home-buyer campaigns have generated over 10,000 Meta-reported leads, creating opportunities for the sales team to turn interest into viewings and purchases.
+16%
Home-buyer leads
−21%
Advertising spend
−32%
Cost per lead
January–October 2026 compared with January–October 2025: 3,226 leads versus 2,788. Cost per lead fell from NZ$41.50 to NZ$28.19. These comparisons cover home-buyer campaigns only, excluding campaigns identified as land acquisition, capital raising or recruitment. The overall spend and 10,000+ Meta-reported lead figures cover the broader partnership.
Selected creative
Creative that gives buyers a reason to enquire.
Approach
The problem, andwhat we did about it
The challenge
- 01
Maintaining buyer interest across multiple developments requires an understanding of what different buyers value. First-home buyers, investors and owner-occupiers have different priorities. The advertising needed to communicate each development’s appeal and give prospective buyers a clear reason to enquire.
What we did
- 01
We combined development-specific campaigns with broader home-buyer advertising across Facebook and Instagram.
- 02
Video and static creative worked alongside enquiry forms, website campaigns and show-home promotion. Targeting, messaging and design helped buyers understand the opportunity and take the next step.
- 03
The campaigns supported Titus Group’s sales team with a sustained flow of enquiries, while its team managed follow-up, viewings and buyer relationships.
The developments
15 Challinor Street
Pakuranga, Auckland
7 fee-simple homes, 3 bed, 2 bath
Selling now
118 Aranui Road
Mt Wellington, Auckland
8 fee-simple homes, 3 bed, 2 bath
Selling now
11 Glenties Lane
Ellerslie, Auckland
19 fee-simple townhouses, 3 bed, 2 bath, from $879,000
Sold out
12 Utting Street
Birkdale, Auckland
Fee-simple townhouses, 2–3 bed, from $729,000
Sold out
Relevant targeting, clear messaging and thoughtful creative helped Titus Group maintain visibility across its developments, attract prospective buyers and improve the efficiency of lead generation.
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