Pohutukawa Point
Mt Wellington, Auckland
18 freehold townhouses with 2 and 3 bedroom homes priced for first home buyers
Selling now
Mareth Developments
CRM & lead generation
$1,993 cost per sale across a 5-month campaign
1,915 leads · 18 confirmed sales · $18.73 CPL
Overview
- Location
- Auckland, NZ
- Services
- Lead Generation, CRM Automation, Meta & Google Ads
Mareth Developments launched a series of 2-bedroom, 2-bathroom homes with carparks, priced from $799,000. Our objective was to generate a large volume of qualified buyer enquiries and convert these into sales through a fully automated digital advertising and CRM setup.
$35,890
Ad Spend
1,915
Total Leads
18
Confirmed Sales
$18.73
Cost per Lead
$1,993
Cost per Sale
106
Leads per Sale
Approach
The problem, andwhat we did about it
The challenge
- 01
Needed high volume of qualified buyer enquiries for new housing stock
- 02
No automated system to capture and qualify leads at scale
- 03
Required a full advertising funnel integrated with their CRM
What we did
- 01
Multi-channel lead generation campaigns across digital platforms
- 02
Automated lead capture directly into Zoho CRM
- 03
Lead qualification workflows to filter low-quality prospects
- 04
Tagging and segmentation for clear buyer intent visibility
- 05
Real-time notifications and follow-up tasks for the sales team
The developments
Roberts Rd Collection
Glenfield, Auckland
18 fee-simple townhouses on Auckland's North Shore
Sold out
Waterfront at Brady
Otahuhu, Auckland
12 fee-simple townhouses on a seaside peninsula
Sold out
The Orchard
Avondale, Auckland
9 fee-simple townhouses in Auckland's fast-growing west
Sold out
By combining targeted advertising with a fully automated CRM funnel, Mareth Developments achieved outstanding sales results while keeping acquisition costs at industry-leading lows. This approach not only secured 18 sales within five months but also built a database of nearly 2,000 qualified leads for future developments.
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