Honore Developments
CRM · Advertising · Lead Generation · Sales Training
A repeatable sales process across three developments
Three developments running one automated sales and marketing platform
Overview
- Location
- Auckland, NZ
- Services
- HubSpot, Automation, Paid Social, Sales Training
Honore Developments needed more than advertising: it needed the platform and the process to turn buyer interest into sales. Strike Digital built a full HubSpot sales and marketing platform bringing together lead capture, pipeline management and automated follow-up, then ran the campaigns and trained the team to work it.
3
Developments
HubSpot
Platform
Approach
The problem, andwhat we did about it
The challenge
- 01
Lead capture, pipeline management and follow-up living in three separate places
- 02
Manual email follow-up that slipped whenever the sales team got busy
- 03
Three concurrent developments each needing their own pipeline and messaging
- 04
Technology adoption: a platform is worthless if the team reverts to old habits
What we did
- 01
Built the full HubSpot sales and marketing platform end to end
- 02
Unified lead capture, pipeline management and automated email follow-up in one system
- 03
Ran paid social and lead-generation campaigns to create a steady flow of buyer interest
- 04
Set up separate pipelines per development for clear visibility across the three projects
- 05
Delivered hands-on sales training so the team turned the technology into a repeatable process
Automation and training work as a pair. The HubSpot platform keeps buyer interest flowing and followed up without manual effort, and the training turned that capability into how the Honore team sells, development after development.
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