88 Middleton Road
Frankton, Queenstown
Hillside terrace of two and three-bedroom townhouses over three levels, each with its own title, dedicated car park and private Kwila deck
Selling off the plans
88 Middleton Road
Queenstown | Renders, website & launch
Nine hillside townhouses taken to market before a wall went up
Nine townhouses marketed off the plans · Completion early 2027
Overview
- Location
- Queenstown, NZ
- Services
- Renders, Video, Brochure, Website, Advertising, Sell-Down
88 Middleton Road is James Clarke Property's collection of nine architecturally designed townhouses on the Frankton hillside, arranged across two terraces at 88 Middleton Road and 12 McGregor Lane, elevated above Lake Whakatipu and looking out to The Remarkables. Designed by architects Amy Hendry and Claire Paterson, each home runs over three levels with its own title and dedicated car park, and every one is sold off the plans ahead of completion in early 2027. Strike Digital produced the entire campaign: renders and video, the brochure, the website, the advertising and the lead generation behind the sell-down.
9
Townhouses
2
Terraces
3
Levels per Home
Early 2027
Completion
Approach
The problem, andwhat we did about it
The challenge
- 01
Nine homes to sell off the plans, on a site where there is nothing yet for a buyer to walk through
- 02
A view-led proposition that only works if the outlook is convincing before it exists
- 03
Two terraces stepping down a hillside, so each home's level and outlook had to be shown on its own terms
- 04
A buyer audience split three ways: Queenstown residents, out-of-town lock-up-and-leave owners, and investors
What we did
- 01
Produced exterior, aerial and interior renders composed around the lake and mountain outlook the site is bought for
- 02
Matched the render camera to real drone plates over Frankton, so the aerials sit in the actual landscape rather than a modelled one
- 03
Built the brochure and the website off one visual direction, from hero render through to floor plans and specifications
- 04
Ran the advertising and enquiry capture separately across each buyer segment rather than as one audience
- 05
Structured the investment case around the 365-day Visitor Accommodation consent applied for on the collection
The developments
12 McGregor Lane
Frankton, Queenstown
The second terrace, sharing the same elevated outlook over Lake Whakatipu and The Remarkables
Selling off the plans
A hillside address sells on its outlook, and the outlook did not exist yet. Renders composed around the view, aerials built on real drone plates, and a brochure, website and campaign all carrying the same visual direction gave buyers something to believe in two years before the keys — which is the whole job on an off-plan launch.
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