McKinney Hill
Warkworth
A planned 270-home development by Start Living, with 70 homes in its first stage.
30 stage-one reservations in approximately three months
McKinney Hill
Start Living, Warkworth | Full service
30 homes reserved in approximately three months
30 of 70 stage-one homes reserved · Around 43%
Overview
- Location
- Warkworth, Auckland
- Services
- Architectural renders, buyer information packs, website and site layouts, CRM, Facebook and Instagram campaigns
McKinney Hill is a planned 270-home development in Warkworth by Start Living. We were brought on board to create the marketing and sales infrastructure for its first stage, comprising 70 homes offered off the plans. In approximately three months, 30 homes were officially reserved, representing around 43% of stage one in a challenging property market.
30 / 70
Stage-one homes reserved
≈43%
Of the first stage
≈3 months
From launch
Selected creative
Making an off-the-plans community tangible.
From first impression to follow-up.
- 01
Meta campaigns
Facebook and Instagram creative introduce the development to prospective buyers.
- 02
Buyer information
The website, renders and brochure help buyers understand the homes and enquire.
- 03
CRM & sales follow-up
Enquiries enter a shared CRM for Start Living’s four-person sales team.
Approach
The problem, andwhat we did about it
The challenge
- 01
Selling off the plans means helping buyers understand a home and neighbourhood before they can walk through them. Start Living needed to communicate the development clearly, attract prospective buyers and equip a four-person sales team to manage enquiries efficiently.
What we did
- 01
We created architectural renders to help buyers visualise the homes and understand the development’s appeal. Buyer information packs gave the sales team clear material to share and helped prospective buyers assess their options.
- 02
We built a new website bringing the development, home options and site layouts together, with clear pathways to enquire.
- 03
Behind the website, we created a CRM system for Start Living’s four-person sales team. It provided a shared system for managing enquiries and follow-up as interest grew.
- 04
Facebook and Instagram campaigns brought the renders, website and buyer information together. The focus was on attracting relevant prospective buyers at an efficient cost per lead and building a qualified enquiry list. Those enquiries fed into the CRM, connecting advertising with an organised follow-up process.
The developments
Visuals helped buyers see the opportunity, clear information helped them explore it, and an organised sales process helped turn interest into 30 reservations. A new website, buyer materials and a purpose-built CRM supported the sales team throughout.
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