The Villas Mission Bay
Mission Bay | Lead generation & advertising
Qualified buyer enquiry for ten luxury residences from $3.6m
Ten residences · Private-appointment viewings driven by qualified enquiry
Overview
- Location
- Auckland, NZ
- Services
- Lead Generation, Meta & Google Ads
The Villas is a collection of just ten luxury freestanding residences at Comins Crescent, Mission Bay: 3 and 4-bedroom homes of 263–320m², each with a study and double garage, sharing a resort-style residents' pool and cabana. Selling from $3.6m through Bayleys, the project needed precision lead generation rather than volume.
Approach
The problem, andwhat we did about it
The challenge
- 01
An ultra-narrow buyer audience: high-net-worth downsizers and eastern-bays locals
- 02
Low stock, high value: ten homes, so every lead had to count
- 03
A long, high-consideration purchase cycle demanding sustained brand presence
- 04
Protecting agent time by filtering enquiry to genuinely qualified buyers
What we did
- 01
Precision Meta and Google targeting built around Auckland's eastern suburbs and premium audiences
- 02
Creative that led with architecture, views, and the residents' amenity, not price
- 03
Qualification questions matched to the $3.6m+ price point before handover to Bayleys
- 04
Retargeting and nurture to stay present across a months-long decision cycle
Luxury property marketing is a filtering exercise. By pairing premium creative with strict qualification, The Villas' sales team spends its time with genuine buyers, exactly what a ten-home collection needs.
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