5 York Street
Downtown Queenstown
Eight individually titled townhouses across two terraces, four of them dual-key with a self-contained studio on the lower level
Selling off the plans
5 York Street
Queenstown | Renders, website & sell-down
Eight downtown residences, four dual-key, sold off the plans
Eight residences marketed off the plans · Four dual-key · Completion 2027
Overview
- Location
- Queenstown, NZ
- Services
- Renders, Video, Brochure, Website, Advertising, Sell-Down
5 York is a collection of eight architecturally designed townhouses in downtown Queenstown, arranged across two terraces within walking distance of the waterfront, the restaurants and the town centre. Four of the homes are dual-key, with a self-contained studio beneath the main residence — its own entrance, kitchenette, ensuite and living space. Each home is individually titled and runs over three levels, for completion in 2027. Strike Digital delivered the full launch campaign: renders and video, brochure, website, advertising and the lead generation behind the sell-down.
8
Residences
4
Dual-Key Homes
3
Levels per Home
2027
Completion
Approach
The problem, andwhat we did about it
The challenge
- 01
Two audiences inside one campaign: owner-occupiers buying a downtown home, and investors buying the dual-key income
- 02
A walkable central address is a location argument before it is an architectural one, and location is the hardest thing to render
- 03
Eight homes across two terraces, each with its own floor area, deck, parking and configuration
- 04
Nothing on site to photograph, so every asset in the campaign had to be built from scratch
What we did
- 01
Planned the render shot list around the views that do the selling: street arrival, the open downhill side, and aerials along the terrace
- 02
Composited the aerials from real drone plates over Queenstown with the render camera matched to them, shot at golden hour
- 03
Produced interiors for both home types, including the lock-off configuration that carries the investment case
- 04
Built the brochure and website on one visual direction, with floor area, deck, parking and dual-key detail set out home by home
- 05
Ran owner-occupier and investor advertising as separate campaigns feeding one enquiry pipeline
The developments
A dual-key home is two propositions in one title, and a campaign that pitches it as one thing sells it to neither audience. Splitting the advertising while keeping a single visual direction across the renders, brochure and website let 5 York make the home argument and the income argument at the same time, off the plans, from a site with nothing on it.
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